Google kills Nexus One

Google killed its Nexus One phone with little display. For Google, it is not a terrible news but nice news, as the device served its purpose: It paved the way for the explosion of Android-based phones. Google can escape from the phone-selling business and concentrate on making money with Android through mobile advertising and services now.


Google announced the death of the Nexus One on its Nexus One blog. This should have surprised nobody. Sales have been unimpressive. Google said in its blog: This week we received our last shipment of Nexus One phones. Once we sell these devices, the Nexus One will no longer be accessible online from Google.

The device will still be sold by a few Google partners, notably Vodafone in Europe and KT in Korea.

It never made sense for Google to be directly in the phone business long-term. Hardware engineering and design is not its expertise, and there’s no direct synergy between selling phones and its other lines of business. So no matter Google’s original intention, the death of the Nexus is a good thing, because it could have distracted from Google’s core businesses selling services and advertising.

The Nexus One accomplished its primary mission, to show the planet the capabilities of an Android-powered phone. It paved the way for the Droid, the sold-out Droid X, and Droid Incredible, the upcoming Droid 2, and countless other Android telephones out there. Google estimates that by late June, a few 160,000 Droid telephones were being activated every day.

So where does Google’s money come from, if not by phone sales? through search and other mobile services. All of those Android devices use Google as the default search engine. They use a variety of Google location-based searches and services, for which Google will finally be able to charge a premium from advertisers.

And it’s obvious that the more advanced the Android phone, the more customer will use it for data services — and therefore more money will flow into Google’s coffers from the connected advertising. Verizon business development executive director Jennifer Byrne said at paid Content Mobile’s meeting that Droid X owners use five times the data of owners of other Verizon telephones.

Actually, Google might even have intended the Nexus One as a marketing move to introduce Android. So as Google bids the Nexus One a farewell, there’s improbable to be any sorrow at the company. The company will celebrate all the way to the bank instead. What’s more, it was always an odd business move for them to sell physical products anyway.


Copyright by Lucy, a beautiful girl who likes collecting bags, shopping online and playing volleyball, has a shop with coach handbags and fashion things online.