2010年8月1日星期日

The Entertainment Industry Changes to Entertainment

All industries are developing and changing, and the entertainment Industry becomes to entertainment.

There is a rising trend to make news of the entertainment business into a kind of entertainment itself, as if it were its own endless and fascinating reality show. What does this inform us?

Entertain
If one blockbuster film noses out another in ticket sales over a weekend, for instance, that’s now more likely to be reported in the entertainment section of the every day paper than on the commerce pages, even though it is far more likely to have an effect on the earnings of the film’s producers and distributors more than the life of any viewer. If a new album by a popular star has disappointing sales, too, becomes entertainment news although it will affect the record company and its investors more than the consumer. It’s all about the success of the product, not the quality or interest of the entertainment.

We follow the careers of actors and sports figures, the amount if money they make, their affairs, their new contracts, and so on. This is part of our celebrity culture, the way we live vicariously through others. But this focus on business itself is different. It’s not about any one person or figure. It’s pure cash and statistics.

In last Sunday’s New York Times Magazine, James Kirns noted: “We have become a society that is fixated on process and absorbed by the slippery, complex machinations of the middlemen, brokers and executives who conspire offstage to determine what takes place onstage.” He questioned, “What purpose is served by this spreading fascination – this compulsive preoccupation, really – with transactions instead of actions and with negotiating maneuvers instead of outcomes?”

He proposes the word “procedural voyeurism” to describe the phenomenon. That’s uncomfortable, but the “voyeurism” is dead on. The public is looking in on events in which they have no say, no standing, no influence. The gratification is totally at a distance. But what purpose does it serve, as Kirns asks? Why have these dramas come to occupy center stage?

For one thing, the more conventional forms of entertainment are losing their power. Swamped by digital media, the public is no longer absorbed by the increasingly standardized products of the entertainment industry. The ritualized summer blockbusters and assembly-line hits, tailor-made to fit the market, no longer really surprise.

By focusing backstage, at the back of the scenery, where real power is being exerted, on the other hand, the media satisfies our thirst for authentic dramas of success – and failure. The public is mesmerized is the spectacle of the money and affect they don’t have.

That’s the second part: because real income declines for most, and our social security nets are being dismantled, the public gets to experience chance and risk in these negotiations and deals. If they can no more hope much for themselves they can, at least, be captivated and enthralled by how it plays out for others.
It is interesting to consider that he dealmakers, agents, producers and moguls who compete for better contracts and larger profits unconsciously remain alive the promise of America.

As I think, when the public becomes bored with the negotiations, it would be the end of their safety net. The president and the first lady appear to be more celebrities than the figured heads of a nation. Competing with movie stars and fashion models.

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